As an art collector or cognoscenti, you’re naturally passionate about attending events that the industry regards. When exclusive galleries or exhibitions are opened in the City, for instance, you know you have to get on the guest list to browse and review the items, broaden your repertoire, and socialise. To accomplish the mundane tasks that come with appearing on these occasions, you might want the help of a personal concierge in London.
Vogue contributor Sarah Mower features a recently-concluded affair that those with an interest in the art world looks forward to each year: London’s Frieze Art Fair. The cultural gathering’s opening act – an Alexander McQueen party – was definitely much anticipated and well-attended by notable personalities in the industry.
For London fashion stores, Frieze week is a bigger bonanza even than Christmas. As the world’s art collectors, assorted cognoscenti, and celebrities congregate in the capital, sales of designer wares spike to an annual high—which is hardly surprising, given the insane number of openings, cocktail parties, auctions, and benefits there are to dress for this week. Needless to say, fashion companies are busy joining hands in the week’s exhausting roundelay of competitive dressing. Dior, Gucci, Moncler, and Gap are all staging fashion interventions this week, but first up was last night’s Alexander McQueen eve-of-Frieze party thrown by Sarah Burton and François-Henri Pinault at the Chiltern Firehouse. McQueen is the associate sponsor of Frieze London, which this year is launching a section devoted to performance art. Quite appropriate really: McQueen himself was an avid collector, and always first in line when Frieze opened in Regent’s Park in 2003.
If you’ll be taking part in similar functions, you would need to juggle many things. First of all, you have to check your schedule and manage your calendar as needed to make room for the important event. If you have work or run a business, you have to delegate tasks and plan how to supervise your people even if you’re not in your office. Then, you have to secure an invite or get VIP tickets.
Next, you have to detail your itinerary, book your accommodations and reservations, pick out your outfits throughout the affair, and acquire the items you want. Among several other lifestyle management chores, these are the aspects of your trip or event that a trusted personal concierge – such as the Life Managers at SORTED – can do for you.
(Source: Alexander McQueen Hosts a Party to Kick Off London’s Frieze Art Fair, Vogue, October 14, 2014)